.gif)
PRINT MARKETING REVIVAL: THE ART OF TANGIBLE BRANDING
October 31, 2023In the age of screens and swipes, where digital marketing rules the realm, one might think that the world of print marketing has gone out of fashion. But hold on! because print marketing is not only alive and kicking—it's experiencing a revival! In this article, we will explore the realm of print materials and its evergreen significance.
The Printed Resurgence
In a world where everything is just a click away, print materials stand as tangible testaments to your brand.
In the era of digital bombardment, print materials have a unique charm. When you hold a beautifully designed brochure, a crisp business card, or an elegantly printed invitation, you're touching something real, something you can feel. It's like having a conversation with your brand, and it is refreshing!
The Tangible Connection
Print materials create an emotional connection that digital can't replicate.
Take, for example, Indian weddings. A wedding invitation isn't just a piece of paper; it's a carefully crafted story. It's a feeling. When you receive a wedding card in India, it's not just an invite; it's the beginning of a grand journey. The texture, the colours, the intricate designs—they all speak of tradition, heritage, and celebration. You can't swipe left or right on this experience; you have to hold it, appreciate it, and be part of it.
Signature Creations:
The wedding card created by us have always been the talk of the town, for its creative and unique designs.
The Power of Exclusivity
Exclusivity is a brand's best friend.
When you receive a limited-edition collector's item it is exhilarating, right? Print marketing allows brands to create that same sense of exclusivity. When you print limited-edition brochures, magazines, or even posters, you're telling your audience, "Hey, this is special. This is just for you." Luxury brands in India, like Sabyasachi and Titan, understand this well. They create limited edition catalogues and print materials that not only showcase their products but also make the customer feel like they're part of something exclusive.
Signature Creations:
Our exclusive creations for Zimson Watches are a testament to our creativity.
The Versatile Toolkit
Print marketing has a wide range of tools that cater to every need.
It's not just about business cards and brochures. Print marketing offers a vast toolkit. Take packaging, for instance. The way a product is packaged can elevate its perceived value. Think about the beautifully designed and printed packaging of India's tea brands like Taj Mahal or Brooke Bond Red Label. The packaging becomes an extension of the brand's identity and heritage.
Signature Creations:
Our exclusive creations for AMMIIS, Goodness Vanilla, VIVATTA are a testament to our creativity.
The Art of Storytelling
Print materials are a canvas for creative storytelling.
When you receive a limited-edition collector's item it is exhilarating, right? Print marketing allows brands to create that same sense of exclusivity. When you print limited-edition brochures, magazines, or even posters, you're telling your audience, "Hey, this is special. This is just for you." Luxury brands in India, like Sabyasachi and Titan, understand this well. They create limited edition catalogues and print materials that not only showcase their products but also make the customer feel like they're part of something exclusive.
Signature Creations:
We have mastered the art of creative story telling our creations for TVISHI, LOBEIN, LMW Coffee Table Book, Chennai Quick Guns evidence this art.
The Rebirth of Print Marketing
In the grand narrative of marketing, the printing industry has seen trends come and go, but they remain, offering a unique blend of nostalgia, exclusivity, and creativity. In a world that's constantly changing, print marketing is experiencing a revival. It's not just about what's new; it's about what's enduring. So, the next time you hold a beautifully printed brochure, take a moment to appreciate the art of tangible branding. In the digital age, print marketing stands as a testament to the enduring power of storytelling and creativity.
Go Back